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Sale Price Versus Days on Market in Madison

Posted by: Brian Callahan, Madison Abodes LLC

Madison WI Area Real Estate Data
A scatter plot chart showing the correlation between the number of days a home has been on the market and sale prices above or below list price. The chart demonstrates that the longer a home has been on the market the more likely it is that it will sell below list price.

Data source: SCWMLS. Data visualization type: Scatter Plot. Chart generated by Gemini AI.

Data details: Single family home sales in Dane County WI which closed between 9/23 and 9/25. Limiting factors: No more than 240 Days on Market and sales price deviation from original list price of no more than 20%.

The longer a home has been for sale (Days on Market, or DOM), the greater the chance its final sale price will be below the list price.

Whether a home sells for more or less than the original list price depends on many things, including whether the original list price was too high or low, the time of year, the price point relative to the median, the homes features and condition, and supply/demand in the immediate area.

At a high level, we can see in the chart that when a home has been on the market for more than 25 days it is more likely to sell below the original list price. This threshold suggests that sellers who do not receive an offer in the first month often face greater pressure to lower their asking price to secure a sale

The scatter plot is an interesting way to look at this data as every dot represents a transaction, unlike line or bar charts which might represent an average or median. The data file for this chart was too large to make it interactive but we can see some possibly inaccurate inputs. In the upper right corner is a dot by itself, representing a home which sold for almost 20% over its original list price after being on the market for more than 225 days.


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