Our Madison WI Buyer Service

Transparency, personal attention, and data backed guidance

What Makes Our Buyer Service Unique

Our Buyer Service is led by Madison Broker & Realtor Brian Callahan, with decades of local experience and hundreds of successful transactions.

Personalized Guidance

We take time to understand your needs, preferences, budget, and timeline. Together, we outline a clear buying strategy—in writing—and support it with hyper-local market data so you can make confident, informed decisions.

We’ll set up customized MLS searches with automatic alerts or help guide you to fine-tune your searches on platforms like Zillow, Realtor.com, Redfin, or Homes.com. (See our Home Search Tips page for more.)

Home Tours—No Commitment Required

Request a tour anytime using our quick form—just provide the property address or MLS number and your preferred day and time. No Buyer Agency Agreement is required to tour homes; only if you decide to have us represent you in negotiations or otherwise act as your agent. In order to tour we simply need to provide a prospective client with a Pre-Agency Showing Agreement (Review our Pre-Agency Showing Agreement (pdf) here).

Expert Negotiation & Transaction Management

From offer to closing, we handle every detail—crafting competitive offers, managing deadlines, and protecting your interests every step of the way.

Flexible Terms

Our Buyer Agency fee is 2% of the final purchase price. Our Buyer Agency Agreement is six months in length but can be cancelled anytime with no additional fees or commitment. (Learn more about Buyer Agency Fees and review our Buyer Agency Agreement.)

Our Client Commitment

Buying a home is a big deal—it can be complex, but it should also be exciting and rewarding. We’re here to make sure it is.

Buyer Service FAQ

Does the buyer pay the Buyer Agency Fee?

The Buyer Agency Agreement includes a provision (lines 53-56) allowing the buyers agent to seek payment of the fee from the owner (seller). Sellers commonly agree to pay the Buyer Agency fee in the Offer to Purchase (lines 543-547).

Does the fee amount matter if the seller is paying it?

The Buyer Agency fee paid by a seller directly impacts their net proceeds after closing. As an example, if a seller is reviewing two identical offers with an offer price of $400,000, but one has a 3% Buyer Agency fee and the other a 2% fee, the latter offer would net the seller $4,000 more.

Can you still help me if I search on Zillow, Realtor.com, Redfin, Homes.com, or another search site?

We can help any buyer who has not committed to using another agent or brokerage. We want to respect any existing relationship between a buyer and an agent or brokerage.

What areas do you serve?

We serve all of Dane County as well as other communities just outside of Dane County. Please contact us if you have a question about a specific location.

How does your Buyer Service help me in a competitive market?

We combine hyper-local market data with clear offer strategies to help you compete confidently. That includes pricing guidance, suggestions for offer terms, timing, and contingencies, plus honest feedback on when it may make sense to walk away.

Testimonials from Past Madison Area Clients

5.0 ✭✭✭✭✭

“Brian was a joy to work with. He was thoughtful, patient with our questions and always got back to us in a timely manner. I would absolutely recommend Brian to anyone looking to purchase a home.” -Home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian was fantastic. He provided knowledge and insight on the market and neighborhoods, which we are not as familiar with. He was honest, prompt, thorough, and a pleasure to work with. We would absolutely recommend him to friends and family.” -Home buyer, Madison WI

5.0 ✭✭✭✭✭

I’ve already recommended him to 3 people & will continue to do so. He was great to work with.” -Home buyer, DeForest WI

5.0 ✭✭✭✭✭

“Brian is knowledgable, responsive, and all around great to work with. Despite being nervous first time home-buyers, we felt supported throughout the entire process, and confident that we’d find the right home. Many thanks to Brian for his services and expertise! We’d work with him again in a heartbeat.” –First-time Buyer, Fitchburg WI

5.0 ✭✭✭✭✭

“Brian was very responsive, responding to our requests/emails within minutes at all hours of the day. When touring houses he always made us aware of pros and cons of a house from a realtor’s perspective which was valuable information.” –Buyer, Middleton WI

5.0 ✭✭✭✭✭

“Brian is very good in what he does. He gives honest and straight opinions and can tell you what that property is worth of based on its existing condition and market value.” –First-time home buyer, Sun Prairie WI

5.0 ✭✭✭✭✭

“Brian was helpful throughout the entire home buying process. From my perspective as a first time homeowner, his input and willingness to answer my endless questions was very appreciated. Brian was always quick to respond and provide information and insight”. –First-time home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian is professional, fun to work with and had so many great ideas that I felt like I was house hunting with a good friend. I never felt pressured or uncomfortable when it came to writing an offer to purchase. Brian was always in my corner, doing what was in my best interest. –Home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian was awesome. He always kept in touch with us and helped us with our questions. He was great to work with. Thanks, Brian!”. -Home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian went above and beyond our expectations. It was a difficult transaction as we sold our house one day and moved into the new house the next day. Brian was there to help every step of the way”. -Home buyer and seller, Waunakee, WI

5.0 ✭✭✭✭✭

“I have already recommended Brian to others! Brian does an excellent job and was always available and willing to help with anything I could come up with!” -First-time home buyer, Verona WI

5.0 ✭✭✭✭✭

“Brian was great- very competent, thorough and a really nice guy too! -Home seller, Madison WI

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