Our Madison WI 1% Listing Service

Full service, transparency, personal attention, and data backed guidance

What Makes Our Listing Service Unique

Our 1% listing service is led by Madison Broker & Realtor Brian Callahan, with decades of local experience and hundreds of successful transactions.

Personalized Guidance

We take the time to learn about your home and the things you like most about it. We want to understand your motivations, goals, and timeline so we can craft a custom selling strategy. We also provide hyper-local market data reports and a detailed comparative market analysis to help our customers make informed and confident pricing decisions.

Wide Marketing Reach

Your listing is syndicated from MLS to all the most popular real estate search sites, including Zillow, Realtor.com, Redfin, Homes.com and many others.

Lots of Photos

Home buyers love photos and we make sure to capture every angle of your home, inside and out.

Expert Negotiation & Transaction Management

From offer to closing, we handle every detail—crafting competitive offers, managing deadlines, and protecting your interests every step of the way.

Flexible Terms

Our listing fee is 1% of the final purchase price with a $3,000 minimum. Our Listing Agreement is six months in length but can be cancelled anytime with no additional fees or commitment. You can review our Listing Agreement here.

Buyer agent fees: It’s common for sellers to pay the fee agreed to between the buyer and their agent, this is often 2.5%-3% in the Madison area. Learn more about How Buyer Agency Fees Work.

Our Client Commitment

Selling a home is a big deal—it can be complex, but it should also be rewarding and as frictionless as possible. We’re here to make sure it is.

1% Listing Service FAQ’s

What’s included in your 1% listing service?

Our 1% fee includes full-service representation, including pricing guidance, high-quality photography, MLS listing creation, marketing distribution to all major real estate sites, home preparation guidance, offer review, negotiation, and transaction management through closing.

Are there any additional fees beyond the 1% listing fee?

No additional listing fees are charged by Madison Abodes.
The only other commission cost is the buyer agent fee, for the agent/broker who brings a buyer, which many sellers agree to pay (often 2.5%–3% in the Madison area).

Why is your listing fee only 1%?

We operate with a modern, efficient brokerage model that reduces overhead while maintaining high-quality service. This allows us to offer a significant cost savings compared to traditional brokerages—without reducing service level or marketing quality.

Testimonials from Past Madison Area Clients

5.0 ✭✭✭✭✭

“Brian was a joy to work with. He was thoughtful, patient with our questions and always got back to us in a timely manner. I would absolutely recommend Brian to anyone looking to purchase a home.” -Home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian was fantastic. He provided knowledge and insight on the market and neighborhoods, which we are not as familiar with. He was honest, prompt, thorough, and a pleasure to work with. We would absolutely recommend him to friends and family.” -Home buyer, Madison WI

5.0 ✭✭✭✭✭

I’ve already recommended him to 3 people & will continue to do so. He was great to work with.” -Home buyer, DeForest WI

5.0 ✭✭✭✭✭

“Brian is knowledgable, responsive, and all around great to work with. Despite being nervous first time home-buyers, we felt supported throughout the entire process, and confident that we’d find the right home. Many thanks to Brian for his services and expertise! We’d work with him again in a heartbeat.” –First-time Buyer, Fitchburg WI

5.0 ✭✭✭✭✭

“Brian was very responsive, responding to our requests/emails within minutes at all hours of the day. When touring houses he always made us aware of pros and cons of a house from a realtor’s perspective which was valuable information.” –Buyer, Middleton WI

5.0 ✭✭✭✭✭

“Brian is very good in what he does. He gives honest and straight opinions and can tell you what that property is worth of based on its existing condition and market value.” –First-time home buyer, Sun Prairie WI

5.0 ✭✭✭✭✭

“Brian was helpful throughout the entire home buying process. From my perspective as a first time homeowner, his input and willingness to answer my endless questions was very appreciated. Brian was always quick to respond and provide information and insight”. –First-time home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian is professional, fun to work with and had so many great ideas that I felt like I was house hunting with a good friend. I never felt pressured or uncomfortable when it came to writing an offer to purchase. Brian was always in my corner, doing what was in my best interest. –Home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian was awesome. He always kept in touch with us and helped us with our questions. He was great to work with. Thanks, Brian!”. -Home buyer, Madison WI

5.0 ✭✭✭✭✭

“Brian went above and beyond our expectations. It was a difficult transaction as we sold our house one day and moved into the new house the next day. Brian was there to help every step of the way”. -Home buyer and seller, Waunakee, WI

5.0 ✭✭✭✭✭

“I have already recommended Brian to others! Brian does an excellent job and was always available and willing to help with anything I could come up with!” -First-time home buyer, Verona WI

5.0 ✭✭✭✭✭

“Brian was great- very competent, thorough and a really nice guy too! -Home seller, Madison WI

Our Madison WI 1% Listing Service

What Makes Our Listing Service Unique

Personalized Guidance

Wide Marketing Reach

Lots of Photos

Expert Negotiation & Transaction Management

Flexible Terms

Our Client Commitment

1% Listing Service FAQ’s

Testimonials from Past Madison Area Clients

What to do Next